Every Instagram DM and comment answered in seconds, before interest cools.
An AI agent answers DMs and comments on the spot, pulls interested followers into a private chat, and calls you in only when the sale needs a human.
- Free trial
- No card
- First agent live in 5 minutes
Shops and brands on Instagram
Clothing, accessory, and cosmetics shops that post products daily and close the sale in the DMs.
Creators and influencers
Creators who, with every post or story, get flooded with 'what's the link?' and 'how much?'.
Resellers and consultants
Anyone selling by catalog in the DMs, handling each customer message by message.
Anyone using Instagram commercially
Businesses, professionals, and small teams that rely on Instagram to start conversations, sell, or build relationships.
- DMs unanswered while interest is hot
- Price comments left public and unanswered
- Volume spikes after a post goes viral
- Answers Instagram DMs and stories instantly
- Replies to comments by keyword and moves to DM
- A human steps in only to close the sale
How it works in practice
We don't hand you a finished agent: you build yours in three steps, no code.
Sign up and create your first agent
Create your SquadOS account in minutes and build your first AI agent. No code, no credit card.
Configure the personality and knowledge base
Set the name, tone, and rules, and upload your content (files, texts, or links) so the agent answers accurately.
Connect to WhatsApp, Instagram, or your CRM
Plug the agent into the channels where your customers already reach you: WhatsApp, Instagram, Telegram, or your own CRM via API.
Features that make this possible
External Integrations
Connect your agent to official or QR-based WhatsApp, Instagram, Telegram, website widget, and 100+ online services in a few clicks.
Knowledge Base
Upload PDFs, links, and text. Everything gets indexed automatically for the agent to search via RAG and answer with precision.
Human Handoff
Hand a conversation from the AI to a human when needed — triggered by the agent or an admin. The AI stops responding until manually reactivated.
Frequently asked questions
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Does the agent work with any Instagram account?
No. The agent requires an Instagram Business account (not personal, not Creator). The connection is made via the official Instagram API, which is only available for Business accounts linked to a Facebook Page.
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Can the agent respond to any comment on posts?
In comments, the agent responds when it detects a keyword you configure. It doesn't monitor every comment indiscriminately. To move an interested follower to DM, the private reply via API has a 7-day window from the original comment.
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Can SquadOS process payments or does it have an integrated cart?
No. SquadOS does not have payment processing or a native cart. The agent helps qualify and warm up the lead to the closing point, but the actual purchase happens outside the conversation: via a payment link, online store, or direct negotiation.
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What is the '7-day window' in comments?
It's a limitation of the official Instagram API: the agent can only send a private DM in response to a comment if that comment was made within the last 7 days. Older comments cannot be replied to via private DM through the API.
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What if I want a human to close the sale manually?
The agent can be configured to trigger human handoff when it detects purchase intent or when the customer asks to speak with someone. The AI pauses, you (or your salesperson) takes over the conversation via the SquadOS panel and closes the sale. Then, if you want, you hand it back to the agent to continue post-sale follow-up.
Put an agent handling your Instagram today
Set up in minutes. Stop losing sales to unanswered DMs.
Start for freeNo credit card. No AI knowledge needed.